Wednesday, December 23, 2009

Accessoire.

This advertisement card was dropped into our letterbox this week. Sale strategies in the housing commerce seem to become more close to car business where accessories form an important tool in convincing buyers. Free Radio's. New model of rimes for half the price. An extra line of striping on the car it's body.
In the advertisement of this new housing project (all ready build) is stated in the red box:"Uitbouw Gratis!" which means more or less: "Free annex!".

In the fashion industry it seems more natural to accomplish a design with accessories. Wikipedia says about 'Fashion accessory': Accessories add color, style and class to an outfit, and create a certain look, but they may also have practical functions. Handbags are for carrying, hats gloves protect the face from weather.
Maybe windows, balconies, chimneys and skylights should be seen more as accessories after all? Maybe architects do this all ready, but are buyers aware of this? Try your style in the nice cleaned up project below!

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